Marlene Yudelman founded Norm and Pauls inspired by the kindness of her parents.
"Norm, my father, grew up in Uniondale, a small country town 6 hours from Cape Town. He lived above his father’s shop, a general store selling supplies. Norm married Pauls and her happiness spread wherever she went, just like my favorite children's book character, Miss Rumphius, who scattered Lupine seeds to bring joy to the people she met. The simple goal of these supplies that I create is to continue spreading happiness through joyful and everyday things."